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Why is it Important?

Design, whether for websites, brands, or print, is a carefully crafted process and if not done correctly can become long and complicated. Designing wireframes, prototypes, coding, logos, brochures – there’s a lot to keep track of and more importantly to make sure every-thing gets done.

That’s why this questionnaire ensures that the project goes as smooth as possible this during the design process. With points covering multiple areas from content to usability to accessibility to standards, we are a lot less likely to overlook the important needs of a project the more detailed the questionnaire can be.


How do I fill this out?

You are now viewing a contact form that will send the answers back to us, and also send you a copy. There are a number  questions to this form, all as important as each other. Each question has a text box underneath that you will be able to insert text into.


Let’s Go…

    1. Who?

    1.1 Your Company Name

    1.2 Your Name & Job Role

    1.3 Your Email Address

    2. Message

    2.1 In a few sentences, what is the overall message/image you wish to portray?

    2.2 What key services are you looking to communicate and advertise with your brand?

    2.3 What values of your business would you like to be reflected in this new phase of design?

    2.4 Who are your ideal customers and demographics?

    2.5 What is your average spend per customer? This can help us gauge the positioning.

    3. Brand

    3.1 What needs are not being met by your current branding? What are your likes and dislikes of your brand?

    3.2 With Keywords, describe what your potential customers and visitors impression(s) should be when they see your website?

    3.3 Any specific must-haves for your brand?

    3.4 What kind of areas and uses are you looking to apply your new brand to?

    4. Market

    4.1 List examples of five competitors brands INSIDE of your market.
    What do you like about them? What don’t you like about them?

    4.2 list the names of five brands OUTSIDE of your market that you like.
    Why are they attractive to you? What needs do they meet?

    4.3 Who are your main competitors and how are you different then them?

    5. ...More

    5.1 What other information could or should we know this new phase of work?

    5.2 Any existing branding that may help support these questions: