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Em: studio@weareambitious.com
Ph: +44 (0) 7769 274 744
Ad: 7 The Hwy, Hawarden, CH5 2GB
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VAT: 304185333
Cp: 08387911
Branding Digital Package Photography Social Video

CHU GUMMIES

We’ve created a unique visual identity and strategy to announce he launch of the industry disrupting CHU Gummies. CHU created a new of pre-workout supplement, formulated into a tasty gummy.

Task

Create a unique brand that shows dynamic energy and clean aesthetic in a crowded fitness supplement industry.

  • Strategy

    Visual & Brand Strategy, Social Content, Photo & Video Styling

  • Design

    Art Direction, Branding, Packaging, Web, Social Content, Photography

  • Client

    CHU Gummies

Open Project

The CHU brand is built from a bold type. A strong, clean aesthetic, mirroring the contents of the supplement itself. The on trend styling is a timeless articulation of CHU, which can stay strong through fashion changes and customers whims.

Challenge

TO MAKE A CREATIVE & UNIQUE BRAND FOR A CROWDED MARKET

Goodbye powders, no more shakers, no uncomfortably full stomach filled with water. Your workout just got an upgrade.

After over a year of intense research and development, CHU created a product that offers all the power of standard pre-workout without the bad taste and fuss that comes with traditional powders.

Our Challenge was to create a brand that both fits the supplement industry, whilst standing out. Entering a market where consumers are loyal to certain brands and aesthetics, we engaged them with stereotypical design elements from fitness supplements, and the addition of design touches to elevate the look.

Visual Strength

STRONG VISUAL PRESENCE ACROSS ALL MEDIUMS

Our brand design spread throughout the packing design, into the web presence and all elements of the CHU identity.

Brand photography was a large part of demonstrating value on social media accounts and utilising our own studio for workout photography gave exceptional results.

Sub Brands

SHOWCASING INGREDIENTS

WEBSITE

FULL ONLINE PLATFORM, E-COMMERCE AND MANAGEMENT SOFTWARE

LET'S WORK TOGETHER

Send us an email, to talk about a new project.

We work with our clients to create creative solutions and help find new ways of achieving goals.

Does that mean we are consultants? Designers? Strategists? Thinkers?… Yes, all of that. All round creatives. We are a creative company made of true innovative thinkers.

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